Google adswere first launched on October 23 in 2000. In 2016, Google ads brought their owners 27.47 billion dollars. The cost of clicks increases due to the auction between advertisers. The more competitive the niche, the higher the bid for clicks. There are niches where clicks are for 0.02 €, and there are where for 5-10 €. For exsmple, in New York, the cost of a click on the word «Real Estate New York» can reach $ 25.
How does Google determine how much you pay per click?
For hundreds of seconds, Google collects bids on a keyword, which takes into account your maximum cost-per-click (CPC) and the quality of advertising. And as a result, the best advertisers get a higher position. The quality of advertising is determined by the quality and clickability of advertisements, as well as how good your site is.
Google advertising is the first ad channel that almost every business should test. When a client googles on the Internet, he is closest to the completion of the target action (purchase, application, service order). Our team insists that your business should use Google ads.
We use the keywords provided by the client + expandthe semantics by 90-95% by collecting data from Google search queries.
Set up conversions to focus on the keys that really work andcut off those that are wasting the budget.
Unfortunately, unfair competition exists not only in thereal world, but also on the Internet. The anti-click module will prevent thetricks of such "competitors".
Allows the user who visits your site to show onlyrelevant media ads in the future, eliminating the usual annoyance andincreasing brand loyalty.
This feature allows you to display additional information inads, such as store address and store rating, phone number, or links to varioussections of the site.
This is only a small part, each client is unique, we alwaysapproach with non-standard solutions.
Each project is individual. We must analyze your business and say how much it will cost. If you have 1-3 keywords for advertising and your business is not very competitive, then we can offer 100 euros per month (clicks + work)
EstimateTo bring an advertising campaign to a stable result of “minimum investment / maximum return” you need time for optimization: collect conversion keys frompast test traffic, adapt advertisements for them for a higher click-throughrate, and determine the optimal position in Google’s issuance. We believe thatadvertising on Google will bring the desired results when setting up from 2months.
It is generally accepted that all the "cream" inthe first position of Google, but unfortunately, based on the statistics ofadvertising campaigns, this is not always true, with the exception of hotrequests such as "Tow truck call." For our clients, we choose thebest position according to a given budget.
Google advertising is just a tool for attracting the targetuser to your site, the final result of a client’s decision depends on yourlanding page, the relevance of the service / product and other factors fromyour home page.